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Cross‐cultural marketing strategies for delivering knowledge‐based services in a borderless world: the case of management education | Emerald Insight
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands: Holt, Douglas, Cameron, Douglas: 9780199655854: Amazon.com: Books
Cross-Cultural Marketing: Theory, practice and relevance: Burton, Dawn: 9780415448932: Amazon.com: Books
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Management across Cultures: Challenges, Strategies, and Skills: 9781108717595: International Business Books @ Amazon.com
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