From right, Joni Kokko, Niina Palmu and Vesa Tornberg of Laturi Corporation enter into icy water during the Polar Bear Pitching event in Oulu, Finland, Friday, Feb. 7, 2014. In Polar Bear
Niina Palmu of Laturi Corporation speaks in icy water during the Polar Bear Pitching event in Oulu, Finland, Friday, Feb. 7, 2014. In Polar Bear Pitching event, start-up companies get to pitch