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PDF) Reciprocal Effects of Brand Extension on Brand Equity: A Literature Review
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Armani: King of Italian Fashion — Ashley E. Davidson
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The Impact of Brand Extension on the Parent Luxury Fashion Brand: The Cases of Giorgio Armani, Calvin Klein and Jimmy Choo: Journal of Global Fashion Marketing: Vol 1, No 2
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Brand Stretching: How Luxury Diversifies Its Portfolio
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Armani Marketing Analysis
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